HomeGroupsTalkZeitgeist
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

The Copywriter's Handbook, Third Edition: A…
Loading...

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing…

by Robert W. Bly

MembersReviewsPopularityAverage ratingConversations
202358,111 (3.66)None
None

None.

Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

Showing 3 of 3
Worth re-reading on topics: writing brochures and other sales materials, and others. ( )
  oklimova | Apr 24, 2010 |
I read this book over a year ago and now I *STILL* refer back to it for help with forming catchy headlines.

I recommend it. :-) ( )
  Super-Carly | Dec 25, 2009 |
Useful information for freelance writing
  jtfairbro | Sep 29, 2009 |
Showing 3 of 3
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series
Original language

References to this work on external resources.

Wikipedia in English

None

Book description
Haiku summary

Amazon.com Product Description (ISBN 0805078045, Paperback)

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

(retrieved from Amazon Mon, 30 Sep 2013 13:40:32 -0400)

(see all 2 descriptions)

"This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers - even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, direct-mail pitches, and e-mails that are clear and persuasive, get more attention - and sell more products." "This thoroughly revised third edition includes all-new essential information for mastering copywriting in the Internet era, including advice on fulfilling online copy assignments, creating Web sites that sell your product, writing successful e-mail marketing campaigns, and using multimedia presentations, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."--BOOK JACKET.… (more)

Quick Links

Swap Ebooks Audio
1 avail.
76 wanted
4 pay

Popular covers

Rating

Average: (3.66)
0.5
1
1.5
2 3
2.5 1
3 5
3.5 2
4 9
4.5
5 5

Is this you?

Become a LibraryThing Author.

 

Help/FAQs | About | Privacy/Terms | Blog | Contact | LibraryThing.com | APIs | WikiThing | Common Knowledge | Legacy Libraries | Early Reviewers | 93,359,949 books! | Top bar: Always visible