Strategic and competitive analysis : methods and techniques for analyzing… (edition 2003)

by Craig S. Fleisher, Babette E. Bensoussan

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Member:	UIFacultyBookplates
Title:	Strategic and competitive analysis : methods and techniques for analyzing business competition
Authors:	Craig S. Fleisher
Other authors:	Babette E. Bensoussan
Info:	Upper Saddle River, N.J. : Prentice Hall, c2003.
Collections:	2012 Faculty Bookplates
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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition by Craig S. Fleisher

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I first encountered this book during my MSLIS studies, and it opened my eyes to practical methods for making information relevant to a company's strategic planning. It has influenced the way I advise and instruct student consultants, and by association, my scholarly research.

Carissa Phillips
Business and Economics Library