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The Emperor of Scent: A True Story of Perfume and Obsession by Chandler Burr
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The Emperor of Scent: A True Story of Perfume and Obsession

by Chandler Burr

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Reviewed by Mr. Janda (Social Studies)
Burr is the perfume writer for the New York Times. In this book he tells the story of an eccentric French scientist, Luca Turin, with an amazing nose and fascination with both perfume and the science of smell. Turin shakes up the perfume industry with his first book and then turns his attention to discovering how we smell. His resurrection of an old theory with new proof threatens to destroy careers and entire industries. Burr explains how Turin’s scientific efforts are silenced by a commitment to profit and institutional resistance to and fear of change. ( )
  HHS-Staff | Oct 20, 2009 |
Fascinating study of one person's obsession with scent and how people smell (verb!). Some of the chemistry was over my head, but the gossip about perfume was so much fun. ( )
  Chelyse | Dec 26, 2008 |
Brilliant biophysicist and perfume connoisseur Luca Turin struggles to prove his theory of olfactory vibration. Journalist Chandler Burr turns a unexpected meeting with Turin into a lush and easily engaging tale of scientific inquiry, excitement, and pettiness. Chandler narrates Turin’s complexities of working with “biophysistry”, the unholy trinity of physics, biology, and chemistry to unravel the last mystery of the senses-- smell. Tradition holds that olfactory senses operate by “shape”, connecting smell molecules to the appropriate molecular docking site in the human nose. Turin promptly turns this on its head by reinvigorating a theory of vibration proposed by Malcolm Dyson. The human side of science is exposed as Turin runs into blank stares and closed doors as olfactory scientists refuse or are unable to comprehend Turin’s multi-disciplinary findings. The decidedly biased tilt in favor of Turin’s radical new theory is dealt with by the author when he explains his efforts to interview scientists on the other side of the debate were promptly shut down; phone calls and e-mails were full of vitriol or went unanswered. Despite such opposition, Turin’s struggles bear fruit as his theory and legendary perfumery skills secure him a place among the industrial giants of scent. ( )
  MontglaneChess | Nov 12, 2008 |
Burr’s story about Luca Turin, a scientist with an unusually sensitive nose provides some fascinating insights on how dogs may perceive - or more importantly, think about - scent. I found the parts of the book where Turin talks about the way he perceives smells to be utterly fascinating. Much, I imagine, like a dog - Turin can describe a range or odors from feces to flower with both remarkable accuracy and a refreshing lack of judgement. My ideas about odor, and about dogs, were changed after reading this book.

(Sidebar: For a discussion on the philosophy and neurobiology of scent perception, skip Turin’s book on smell and read Wilson and Stevenson’s excellent ”Learning to Smell“ instead.) ( )
  SmartDogs | Oct 25, 2008 |
A gripping story - I finished it in a couple of days, almost un-putdownable. Some of the science simplifications are a tad dodgy (titanium is bulletproof?) but by and large those don't detract from the high drama. The value to me apart from Turin's very attractive theory, is the way resentment for the person corrupts the 'reasons' why various establishment people don't accept his work. I couldn't resist chuckling at the fact that almost all the negative comments about Turin's theory arise from people who 'don't have the time' to read his paper. But most memorable of all was the way a researcher from Leceister Uni refused to consider it 'because there's a history involved'. Talk about 'shooting the messenger'! For all those who think science is pure science and personalities don't get involved, read this... on second thoughts no, you won't have time ;-) Thomas Kuhn, eat your heart out... ( )
  abraxalito | Oct 7, 2008 |
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Amazon.com Product Description (ISBN 0375507973, Hardcover)

For as long as anyone can remember, a man named Luca Turin has had an uncanny relationship with smells. He has been compared to the hero of Patrick Süskind’s novel Perfume, but his story is in fact stranger, because it is true. It concerns how he made use of his powerful gifts to solve one of the last great mysteries of the human body: how our noses work.

Luca Turin can distinguish the components of just about any smell, from the world’s most refined perfumes to the air in a subway car on the Paris metro. A distinguished scientist, he once worked in an unrelated field, though he made a hobby of collecting fragrances. But when, as a lark, he published a collection of his reviews of the world’s perfumes, the book hit the small, insular business of perfume makers like a thunderclap. Who is this man Luca Turin, they demanded, and how does he know so much? The closed community of scent creation opened up to Luca Turin, and he discovered a fact that astonished him: no one in this world knew how smell worked. Billions and billions of dollars were spent creating scents in a manner amounting to glorified trial and error.

The solution to the mystery of every other human sense has led to the Nobel Prize, if not vast riches. Why, Luca Turin thought, should smell be any different? So he gave his life to this great puzzle. And in the end, incredibly, it would seem that he solved it. But when enormously powerful interests are threatened and great reputations are at stake, Luca Turin learned, nothing is quite what it seems.

Acclaimed writer Chandler Burr has spent four years chronicling Luca Turin’s quest to unravel the mystery of how our sense of smell works. What has emerged is an enthralling, magical book that changes the way we think about that area between our mouth and our eyes, and its profound, secret hold on our lives.

(retrieved from Amazon Fri, 24 Apr 2009 07:58:05 -0400)

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