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Strategic Management and Competitive Advantage: Concepts and Cases
by Jay Barney
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Amazon.com Product Description (ISBN 0131542745, Hardcover)For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
(retrieved from Amazon Thu, 12 Mar 2015 18:15:08 -0400)
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