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Global Brand Strategy: Unlocking Brand Potential Across Countries,…
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Amazon.com Product Description (ISBN 0749440236, Hardcover)
"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking." -- placebrands.net
(retrieved from Amazon Thu, 12 Mar 2015 18:11:16 -0400)
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