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1,001 Ways to Keep Customers Coming Back:…
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1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers…

by Donna Greiner, Theodore B. Kinni

Other authors: Seth Godin (Foreword)

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Author nameRoleType of authorWork?Status
Donna Greinerprimary authorall editionscalculated
Kinni, Theodore B.main authorall editionsconfirmed
Godin, SethForewordsecondary authorall editionsconfirmed
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Amazon.com Product Description (ISBN 0761520295, Paperback)

Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty
Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
·Creating products/services tailored to your customers' needs
·Recognizing and rewarding your most profitable trophy customers
·Using three kinds of guarantees to build customer trust
·Turning first-time customers into frequent buyers
·And much more!

(retrieved from Amazon Thu, 12 Mar 2015 18:13:41 -0400)

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