The Pr Practitioner's Desktop Guide (edition 2002)

by Caroline; Lauren Black, Graham (Author)

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This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy writing and preparing feature articles.

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Member:	Thinkasone
Title:	The Pr Practitioner's Desktop Guide
Authors:	Caroline; Lauren Black, Graham (Author)
Info:	(2002)
Collections:	Your library
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The PR Practitioner's Desktop Guide by Caroline Black

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advertising (1) communications (1) M1 (1) marketing (1) PR (2) public relations (1)

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Practical and thorough introduction to public relations. Covers a wide range of the key areas of PR invluding ethical & legal issues, planning & evaluation and tactics. Other chapters cover media relations, public affairs, crisis management and event management. (

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ruric | Dec 30, 2012 |

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This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy writing and preparing feature articles.

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