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The Independent Video Producer: Establishing…

The Independent Video Producer: Establishing a Profitable Video Business

by Bob Jacobs

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Amazon.com Product Description (ISBN 0240803396, Paperback)

The Independent Video Producer details the process of forming an independent business and provides specific information about the considerations that must be kept in mind when setting up shop in the video world. It examines the basic business, management, and communication skills you will need to become an independent video producer, and focuses on all types of productions, from small one-man-band operations all the way through local, regional and national corporate clients, television clients, television commercials and national made-for-television movies.

Taking into account the revolution in technology and in markets for video projects, this book includes the latest information on post-production planning and management, small business management, and marketing. New case studies examining the enormous area of possibilities for the marketing of video cassettes--from medium market commercial television, to promotional and educational video--help bring this edition completely up to date

(retrieved from Amazon Thu, 12 Mar 2015 18:08:03 -0400)

"The Independent Video Producer is a primer on establishing an independent production company, offering practical guidance, and defining the work of the producer and his or her relationship to members of the production team. Keeping pace with the revolution in technology and in markets for video projects, this book includes the latest information on postproduction planning and management, small business management, and marketing."--BOOK JACKET. "Professionals will find this book a valuable refresher. Beginners and students getting ready to venture out on their own will be armed with the information to make entry into independent production a smooth one."--BOOK JACKET.… (more)

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