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Strategic Electronic Marketing: Managing E-Business
by Brad Kleindl
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Amazon.com Product Description (ISBN 032417893X, Hardcover)Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot.com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.
(retrieved from Amazon Thu, 12 Mar 2015 18:22:20 -0400)
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