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The Integrated Theory of Business Valuation:…

The Integrated Theory of Business Valuation: Valuing Enterprise and…

by Z. Christopher Mercer

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Amazon.com Product Description (ISBN 0970069855, Hardcover)

Simply put, this book helps the reader understand the why of business valuation. Most business valuation texts deal with the how by focusing on an interesting amalgamation of seemingly unrelated financial concepts. These concepts appear as pieces of a puzzle. The reader implicitly knows that the pieces somehow relate to each other and should fit together; however, the puzzle seems impossible to put together, since there is no picture on the front of the box to guide you.

This book is the picture on the front of the box because once the why of business valuation is understood, the how becomes much more straightforward. Instead of dealing with disjointed pieces, the completed puzzle emerges.

Valuing Enterprise and Shareholder Cash Flows: The Integrated Theory of Business Valuation assembles these various valuation concepts into a theoretically and practically consistent whole. The reader views financial concepts not as unrelated, but as part of a complete and clear picture of business valuation.

(retrieved from Amazon Thu, 12 Mar 2015 18:14:15 -0400)

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