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Some names go hand in hand with a power of fascination. Their influence seems to know no bounds as neither time nor space curb their expansion. Van Cleef & Arpels is one of those names. For over a century, this Place Vendôme establishment has instituted its style and label as the most desirable in haute jewelry. Van Cleef & Arpels deftly combines glamour with nature and sophistication with simplicity - just like the women who choose it. It is a symbol of French spirit that has succeeded in establishing its high standard beyond its borders. AUTHOR Anne-Marie Clais is a graduate of Ecole Normale Supérieure and Ecole Supérieure des Sciences Economiques et Commerciales. After working with the haute couture house Givenchy, she founded BPA, a brand consulting company ILLUSTRATIONS 60 photos