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I Want It Now: Navigating Childhood in a…
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I Want It Now: Navigating Childhood in a Materialistic World

by Donna Bee-Gates

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Amazon.com Product Description (ISBN 0230602533, Paperback)

In today's world of mega-stores and shop-til-you-drop mentality, people are spending more money than ever in an attempt to find fulfillment in their lives--and children are no exception. In fact, children and teens spend billions of dollars a year on clothes, entertainment, and fast food. In I Want It Now, parents are given the framework to understand how this culture of instant gratification influences their own and their children's spending habits. Bee-Gates discusses how using material goods as rewards or as emotional compensation affects young people's social and psychological development and the ways in which parents can counter materialism by fostering a strong self-concept, concern for others, and a sense of life's purpose in their children.

(retrieved from Amazon Thu, 12 Mar 2015 18:13:05 -0400)

"In her exploration of consumerism and kids, Donna Bee-Gates helps us all understand how a culture of instant gratification influences spending habits and erodes self-worth. She argues that placating kids with material rewards is detrimental to social and psychological development. Similarly, she reveals that kids often seek out material goods as emotional compensation and fall prey to corporate strategies that lure them in as loyal consumers at an early age. Bee-Gates brings together cutting-edge research and interviews to show that a healthy childhood sometimes means a simpler one - a childhood that values good communication and interaction with peers and family."--BOOK JACKET.… (more)

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