Although I've written several books, it's taken me up to this point to get it into my thick head that PUBLISHERS DON'T MARKET YOUR BOOK. Fortunately, it's not too late. In Plug Your Book, Weber takes you by the hand (but doesn't talk down to you) and explains all the avenues available to you when it comes to getting the word out about your book, and why they are important. (His information on Amazon alone is well worth the price.) He has an inspirational tone without being too PollyAnna. My only complaint? With the explosion of online tools, the book is quickly becoming outdated. For instance, he devotes a whole chapter to MySpace but only mentions Facebook. (One line!) That's because when the book was written MySpace was King and Facebook was struggling. It's not that way anymore! ( )

This book is awesome if you're looking for new ways to promote your material, whether it's a book or a product! The suggestions in this book have the power to generate word of mouth amongst millions of internet users! ( )

Excellent - massive coverage of all the places you can promote your book, with details of how to do it. ( )

Excellent and timely (for 2008). HIGHLY recommended for first-time authors! ( )

Valuable information for marketing one's book on the internet. It's in this book that I learned about LibraryThing. ( )