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Value Sweep: Mapping Growth Opportunities…

Value Sweep: Mapping Growth Opportunities Across Assets

by Martha Amram

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Valuations; Corporations; Investment analysis
  Biovitrum | Jul 13, 2010 |
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"Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce." "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."--BOOK JACKET.… (more)

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