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The Cluetrain Manifesto: The End of Business…

The Cluetrain Manifesto: The End of Business as Usual

by Christopher Locke, Rick Levine, Doc Searls, David Weinberger

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1,1221112,151 (3.89)7
They proclaim that, thanks to conversations taking place on Web sites & message boards & in e-mail & chat rooms, employees & customers alike have found voices that undermine the traditional command & control hierarchy that organizes most corporate marketing groups. "Markets are conversations," the authors write & those conversations are "getting smarter faster than most companies." In their view, the lowly customer service rep wields far more power & influence in today's marketplace than the well-oiled front office PR machine… (more)



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» See also 7 mentions

English (8)  French (2)  Spanish (1)  All languages (11)
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Illustrative of just how fast things change, this tenth-anniversary edition may at first strike you as an anachronistic historical oddity, or at best a mile-marker in the rear view mirror: we've moved beyond pull marketing, through blogs, to the fever pitch of Facebook pages and Twitter. But though the bullet train of social marketing flies fast, the Cluetrain of marketing to the needs and interests of (what we now call) the community rolls much more slowly. There's still time to get on board this train ... and sadly too many empty seats on board, at that! ( )
  jrep | Dec 22, 2010 |
OK I loved it and still do. But, now we're living it and don't have time to talk or think about it. We just have to make it happen. And, boy is it a tough birthing process. It is all dated and speculative about what we now know to be true. I am excited and optimistic for the change that's coming. ( )
  brett_in_nyc | Apr 26, 2008 |
I have posted a review about this thoroughly interesting book here: http://wartaalman.blogspot.com/2008/03/cluetrain-manifesto.html ( )
  Wartaalman | Mar 30, 2008 |
Showing 1-5 of 8 (next | show all)
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» Add other authors (7 possible)

Author nameRoleType of authorWork?Status
Christopher Lockeprimary authorall editionscalculated
Levine, Rickmain authorall editionsconfirmed
Searls, Docmain authorall editionsconfirmed
Weinberger, Davidmain authorall editionsconfirmed
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The Internet and World Wide Web have spawned hundreds of books, boxcars of verbiage. The Net changes everything. Or so the cliche goes. But most of this analysis has been extremely insular, looking at the dynamics of the online world as a class of phenomena until itself. While it's true that global networks are catalysts of change, it's even more critical to see them as responses to a world that was already changing when they arrived on the scene.
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