The Cluetrain Manifesto: The End of Business as Usual (edition 2001)

Illustrative of just how fast things change, this tenth-anniversary edition may at first strike you as an anachronistic historical oddity, or at best a mile-marker in the rear view mirror: we've moved beyond pull marketing, through blogs, to the fever pitch of Facebook pages and Twitter. But though the bullet train of social marketing flies fast, the Cluetrain of marketing to the needs and interests of (what we now call) the community rolls much more slowly. There's still time to get on board this train ... and sadly too many empty seats on board, at that! ( )

OK I loved it and still do. But, now we're living it and don't have time to talk or think about it. We just have to make it happen. And, boy is it a tough birthing process. It is all dated and speculative about what we now know to be true. I am excited and optimistic for the change that's coming. ( )

I have posted a review about this thoroughly interesting book here: http://wartaalman.blogspot.com/2008/03/cluetrain-manifesto.html ( )

http://12frogs.com/reading/reviews/2007/09/the-cluetrain-manifesto/ ( )