I have posted a review about this thoroughly interesting book here: http://wartaalman.blogspot.com/2008/0... ( )

http://12frogs.com/reading/reviews/20... ( )

A classic on the profound changes that the internet age is bringing to our life and culture, especially in the area of "business". As a bonus, you get a couple of chapter written in Weinberger's terse, wry style. ( )

"What if the real power of the Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets? With language as sharp and compelling as its observations, www.cluetrain.com burst unexpectedly onto the scene with 95 Theses to ignite a vibrant and viral conversation, making hash of corporate assumptions about the nature of online business. Provocative, outrageous and wickedly smart, the manifesto has challenged executives from Global 1000 companies to sign-on or risk missing a genuine revolution.
Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter faster than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.
A rich tapestry of anecdotes, object lessons, parodies, insights and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the ""immutable laws"" of business -- and what business needs to know to weather the seismic aftershocks."

The Cluetrain Manifesto is a book that was written in 2000. Although its only six years ago, this book seems ahead of its time. quite simply, Cluetrain talks the politics and ethos of web 2.0 and library 2.0.

Why I hear you ask? Or perhaps you don't. Well the Cluetrain manifesto discusses the importance of the web as a form of social networking. The four different writers of the book set up a 95 point theses, and number 9 goes as follows:-

'Networked conversations are enabling powerful new forms of social organisation and knowledge exchange to emerge.'

The Cluetrain manifesto is a very good read. Some of it is a bit 'pie in the sky' (who remembers 95 different principles?). But it does point out that social networking in bussiness is good and the new way of aiding business and end users.

I got this for an amazing £2.76 on Amazon
This was second hand as well. But i would highly recommend the book. ( )