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American Typeplay by Steven Heller
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American Typeplay

by Steven Heller

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The advent of the computer has spawned a remarkable proliferation of both typography and type design. American Typeplay is an intensive survey of the masterful uses of type by more than 150 designers working in a variety of media. Over 400 images demonstrate an eclectic array of approaches, from hand lettering to custom font design to retro and vernacular appropriation to classical homage. Striking examples of annual reports, brochures, posters, book jackets, CD packages, magazine covers, typefaces, invitations, catalogs, logos, stationery, media kits, fonts and more are reproduced in full color. A wellspring of typographic ingenuity, American Typeplay demonstrates how today's most noted graphic designers successfully stretch, bend, distort and "play" with type to achieve imaginative results. From the subtle to the outrageous, from the fresh to the bold, American Typeplay celebrates type in the digital age.… (more)

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