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Thinking About Management by Theodore Levitt
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Thinking About Management

by Theodore Levitt

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Amazon.com Product Description (ISBN 0029186056, Hardcover)

These 27 briefings expound the author's theories about the three phases of the managerial mind: thinking, changing, operating. Part I examines the thinking that management sceintists often confuse with merely being logical and Part II looks at the sometimes wrong-headed actions taken under the bombardment of change, while the final section applies the principles to marketing and its component functions.

(retrieved from Amazon Thu, 12 Mar 2015 18:21:01 -0400)

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