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The Uses of Mass Communications: Current Perspectives on Gratifications…
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Amazon.com Product Description (ISBN 0803903405, Hardcover)The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
(retrieved from Amazon Thu, 12 Mar 2015 18:15:12 -0400)
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