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Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt
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Amazon.com Product Description (ISBN 0749445726, Paperback)
From the top celebrities who have publicly criticized their sponsor's products to corporate photocalls that were a disaster waiting to happen, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Include: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's "McLibel" case.
(retrieved from Amazon Thu, 12 Mar 2015 18:20:31 -0400)
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