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Understanding Media Economics
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Amazon.com Product Description (ISBN 076196875X, Paperback)
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
(retrieved from Amazon Thu, 12 Mar 2015 18:15:03 -0400)
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