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A Primer on Licensing by Jack Revoyr
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A Primer on Licensing

by Jack Revoyr

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Amazon.com Product Description (ISBN 0962710652, Paperback)

A Primer on Licensing, Second Edition is the only book you'll need to get your licensing program off to a fast, definitive start. This fact filled book leads you step by step through:

Trademarks and service marks,
Program goals, objectives and management,
Collection of royalties and record-keeping,
Negotiating the license agreement,
Enforcement of rights, and
Expanding into the international marketplace.

A Primer on Licensing, Second Edition includes standard updated forms every licensing administrator needs:

Licensing Agreement,
License Inquiry Form,
Sales & Royalty Report,
Infringer Report, and
Cease & Desist Notice.

(retrieved from Amazon Thu, 12 Mar 2015 18:13:03 -0400)

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