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Millennium Intelligence: Understanding and Conducting Competitive…
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Amazon.com Product Description (ISBN 0910965285, Paperback)
Competitive intelligence doesn’t just mean a trip to the local store to see the competition’s finished products—it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence program, and what sources to use and not use for intelligence. Technology, analysis, and security issues of intelligence are also identified and explored.
(retrieved from Amazon Thu, 12 Mar 2015 18:18:32 -0400)
"Jerry P. Miller brings together one dozen of the world's leading business intelligence practitioners in this book. Miller and his team of subject experts - dubbed the Business Intelligence Braintrust - provide a fresh, in-depth look at the process variously known as "competitive," "competitor," or "business" intelligence." "Tackling all the key issues, the authors reveal how the intelligence process is changing, describe diverse corporate structures and attitudes, offer practical examples and case studies, and - most important - explain what any business can do now to thrive in the information-driven marketplace of the 21st Century."--BOOK JACKET.
An edition of this book was published by Information Today, Inc..
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