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Intellectual Capital (Express Exec)
by Jay Chatzkel
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Covers the key areas of intellectual capital, from value-adding intellectual capital programmes and value capture to finding the ?hook? and setting up measures. Examples and lessons from some of the world?s most successful businesses, including Dow Chemical, Rockwell International, Clarica, and Buckman Labs, and ideas from the smartest thinkers, including Karl Erik Sveiby, Baruch Lev, Hubert Saint-Onge, Patrick Sullivan, Goran Roos and Leif Edvinsson.
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