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Golden legacy : how Golden Books won children's hearts, changed… (original 2007; edition 2007)
Golden Legacy: How Golden Books Won Children's Hearts, Changed Publishing Forever, and Became An American Icon Along the Way by Leonard S. Marcus (2007)
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Wikipedia in English (1)
Amazon.com Product Description (ISBN 0375829962, Hardcover)THE YEAR 2007 marks the 65th anniversary of a bold experiment: the launch of the Little Golden Books during the dark days of World War II. At a time when the literacy rate was not nearly as high as it is now - and privation was felt by nearly all - quality books for children would now be available at a price nearly everyone could afford (25 cents), and sold where ordinary people shopped. Golden Legacy is a lively history of a company, a line of books, the groundbreaking writers and artists who created them, the clever mavericks who marketed and sold them, and the cultural landscape that surrounded them.
(retrieved from Amazon Thu, 12 Mar 2015 18:08:49 -0400)
a Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.
(summary from another edition)
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