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The New Rules of Marketing and PR: How to…
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The New Rules of Marketing and PR: How to Use News Releases, Blogs,…

by David Meerman Scott

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Showing 1-5 of 6 (next | show all)
so good I bought it so I could highlight and mark and use as a ready reference! ( )
  SkiKatt68 | Feb 26, 2016 |
Interesting book and perspective. Refreshing! ( )
  JaimiTaylor | Feb 23, 2012 |
Interesting book and perspective. Refreshing! ( )
  AauviHouse | Feb 21, 2012 |
I label this a must read for anyone who is involved in or oversees business marketing, public relations and advertising. You're sure to come away with a whole new outlook on the importance of changing your approach to Internet marketing ( )
  jlcarroll | Apr 3, 2011 |
I'm not so sure there are actually new rules for marketing and public relations as much as there is new technology to use to apply the old ones, but David Meerman Scott does an excellent job of telling you how to do it. His advice to "target a specific audience," for example, is certainly not a new concept to marketing professionals. In fact, I spend a great deal of time on that subject in The Dynamic Manager's Guide To Marketing and Advertising. The way he applies the rule to social networking sites like LinkedIn, however, is definitely worth exploring. The book is particularly useful when it comes to helping the technical novice understand such basic tools as RSS feeds and YouTube videos. The author's insistence that the marketer build an online presence around useful, unobtrusive content is particularly appealing. ( )
  davedonelson | Jan 26, 2011 |
Showing 1-5 of 6 (next | show all)
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Amazon.com Product Description (ISBN 0470113456, Hardcover)

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

(retrieved from Amazon Thu, 12 Mar 2015 18:10:16 -0400)

(see all 2 descriptions)

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising theyll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your companys Web site, they arent there to hear your slogan or see your logo again. They want information, interaction, and choiceand youd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.… (more)

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