HomeGroupsTalkZeitgeist
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Demand Driven: 6 Steps to Building an…
Loading...

Demand Driven: 6 Steps to Building an Ecosystem of Demand for Your…

by Bo Manning

MembersReviewsPopularityAverage ratingConversations
1None3,689,591NoneNone
Recently added byvictors

None.

None
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series
Original language

References to this work on external resources.

Wikipedia in English

None

Book description
Haiku summary

Amazon.com Product Description (ISBN 0071400362, Hardcover)

A proven, six-step process for creating and capturing demand in today's networked economy

Demand Driven proves that it's not enough for organizations to market their products directly to the customer. Instead, it explains how organizations can create an "ecosystem of demand" for their products and services by using technology to partner with suppliers, customers, resellers, and competitors. These partnerships create indirect demand for the original product or service, resulting in higher overall sales. Demand Driven takes the concept of partnership marketing a step further by showing how a company can use technology to shape a common customer experience with its products, regardless of whether a customer is talking on the phone to a reseller, visiting its website, or purchasing support services from one of the company's marketing partners. Demand Driven moves beyond simplistic CRM and E-business "bandages" and offers digital and Internet solutions to both create and capture demand and dramatically increase revenue and market share in today's networked economy.

(retrieved from Amazon Thu, 12 Mar 2015 18:25:41 -0400)

No library descriptions found.

Quick Links

Popular covers

Rating

Average: No ratings.

Is this you?

Become a LibraryThing Author.

 

About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 125,490,200 books! | Top bar: Always visible