Amazon.com Book Description (ISBN 0972685227, Spiral-bound)

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your organization. With traditional marketing tactics declining in effectiveness, passionate customer-driven referrals are the valuable new currency.

For many companies, the process of how to create customer evangelists begins with discussions inside the company. The "Creating Customer Evangelists Discussion Guide" uses a series of provocative questions to uncover an organization's current customer-related practices related to the tenets of customer evangelists. The Discussion Guide is designed for department heads, marketing directors, entrepreneurs and change agents.