The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing (Oliver Wight library) by George E Palmatier

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The Marketing Edge : The New Leadership Role of Sales & Marketing in…

by George E. Palmatier

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Info:	Wiley (1995), Edition: New Ed, Hardcover
Member:	golfjr
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Tags:	business, marketing

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Amazon.com Product Description (ISBN 0471132705, Hardcover)

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

(retrieved from Amazon Fri, 24 Apr 2009 07:57:54 -0400)

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