I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com. ( )

One of my all-time favorites. Read it when it first came out in 1995, and pull it out for a (partial) re-read every year or two for some fresh inspiration. ( )

http://www.longtail.com/the_long_tail...
Out of Control: The New Biology of Machines, Social Systems and the Economic World by Kevin Kelly (1995)

Kelly, a founding editor of Wired, argues that self-sustaining, biological systems are the future, for tropical wetlands or computer networks. "Organic life," he writes, "is the ultimate technology."

Why it's a must-read: "The biggest, most important ideas of our time remain controversial hundreds of years after their creation. We're still debating Darwin and Adam Smith today, and Kevin's idea is one of those. His recognition that we're entering an age where command-and-control systems just don't scale anymore was shocking when it came out, it seemed a little loopy at the time, and now describes the Web as we know it today. It stands as the best of its breed."