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The Challenge of Effective Speaking (Speech…
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The Challenge of Effective Speaking (Speech & Theater) (edition 1990)

by Rudolph F. Verderber

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THE CHALLENGE OF EFFECTIVE SPEAKING is a classic in the field. Written by true teachers of public speaking who have been in the classroom for many years and who have adapted their methods to best meet the needs of their changing student body, this Thirteenth Edition stays true to what has made it a market-leading text for hundreds of thousands of students. THE CHALLENGE OF EFFECTIVE SPEAKING presents the speechmaking process in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speechmaking activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking. THE CHALLENGE OF EFFECTIVE SPEAKING prepares students to take what they have learned in the classroom and apply it to their everyday lives.… (more)
Member:George.Roman.Library
Title:The Challenge of Effective Speaking (Speech & Theater)
Authors:Rudolph F. Verderber
Info:Wadsworth Publishing Co Inc (1990), Edition: 8th, Paperback, 448 pages
Collections:Your library
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Tags:Communication

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The Challenge of Effective Speaking by Rudolph F. Verderber

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