Innovation and entrepreneurship : practice and principles

by Peter F. Drucker

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Amazon.com Book Description (ISBN 0060154284, Hardcover)

The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace.

(retrieved from Amazon Mon, 19 Nov 2007 03:58:12 -0500)

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