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The Mind Of The Strategist: The Art of…

The Mind Of The Strategist: The Art of Japanese Business (edition 1991)

by Kenichi Ohmae

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A guide to the strategic planning techniques used by Japanese business executives explains how to identify the customer's needs, evaluate the strengths of the company, and overcome competition.
Title:The Mind Of The Strategist: The Art of Japanese Business
Authors:Kenichi Ohmae
Info:McGraw-Hill (1991), Paperback, 304 pages
Collections:Your library

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The Mind of the Strategist: The Art of Japanese Business by Kenichi Ohmae



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For Marvin Bower, my role model, with admiration; and for Jeannie, Soki, and Hiroki, my family, with love
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Foreword: This is an important book for top executives and others concerned with the topic of strategic planning.
Introduction: As a management consultant employed by an international consulting firm, I travel widely and talk with hundreds of senior executives in Europe, North America, and Asia.
Chapter 1: Some weeks ago I received a brochure from a Japanese travel agency inviting me to "enjoy sport amid fantastic scenic beauty".
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