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Loading... The Myths of Innovationby Scott Berkun
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will love Sign up for LibraryThing to find out whether you'll like this book. 1   remikit | May 3, 2009 |  This book repeated much of the advice I've seen in other books. I found the writing a bit dry and Aristolean (a bunch of lists). I liked that the book didn't try to stretch any further than it needed to be (~150 pages) (  )1 dvf1976 | Apr 24, 2008 | On my copy, beneath the dust jacket, the spine text goes from the bottom up, as on German books. Is this standard? The author gave a presentation at Google which is available online at http://www.youtube.com/watch?v=rOkGaj...  LA2 | Feb 12, 2008 | This book gives you a firm grounding in the challenges that you will face as an innovator. Challenges will come form the misconceptions you have about how things will proceed AND from how other people will challenge you. I liked the chapter "Good ideas are hard to fine", it really opened me up to new ways of thinking, sometimes it's as simple as being more observant. Also the chapter "Problems and solutions" is one of my favorite topics. It reinforces the importance of context when talking about a problem. jcopenha | Jul 28, 2007 |  no reviews | add a review
Amazon.com (ISBN 0596527055, Hardcover)Scott Berkun Discusses Innovation at Amazon.com HeadquartersScott Berkun, author of The Myths of Innovation and The Art of Project Management, visited Amazon.com to discuss "epiphany myths" and the realities--and effort--of implementing innovation in your own life and work. Watch the video: High bandwidth Low bandwidthPraise for The Myths of Innovation: "…Small, simple, powerful: an innovative book about innovation." --Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn’t what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." --Guy Kawasaki, author of The Art of the Start "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com  (retrieved from Amazon Fri, 24 Apr 2009 07:58:03 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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"Discovering problems actually requires just as much creativity as discovering solutions. There are many ways to look at any problem, and realizing a problem is often the first step toward a creative solution."
My only problem with the book is my misunderstanding of what it was about. It's clearly called the Myths of Innovation, but I expected it to talk about how to innovate. (