HomeGroupsTalkZeitgeist
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Marketing Social Change: Changing Behavior…
Loading...

Marketing Social Change: Changing Behavior to Promote Health, Social…

by Alan R. Andreasen

MembersReviewsPopularityAverage ratingConversations
12None768,668 (2.5)None
None

None.

Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series
Original language

References to this work on external resources.

Wikipedia in English (1)

Book description
Haiku summary

Amazon.com Product Description (ISBN 0787901377, Hardcover)

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world.

Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

(retrieved from Amazon Mon, 30 Sep 2013 13:39:32 -0400)

No library descriptions found.

Quick Links

Swap Ebooks Audio
2 avail.
4 wanted
2 pay

Popular covers

Rating

Average: (2.5)
0.5
1 1
1.5
2
2.5
3
3.5
4 1
4.5
5

Is this you?

Become a LibraryThing Author.

 

Help/FAQs | About | Privacy/Terms | Blog | Contact | LibraryThing.com | APIs | WikiThing | Common Knowledge | Legacy Libraries | Early Reviewers | 91,510,073 books! | Top bar: Always visible