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Iacocca: An Autobiography by Lee Iacocca
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Iacocca: An Autobiography (1984)

by Lee Iacocca

Other authors: William Novak

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  saintmarysaccden | Nov 6, 2013 |
Nice change of style. Having a CEO telling his story of success and hard times is so nice to see. Lee was blunt and realistic in his approach. This is what can happen to business when you have a visionary at the helm. Very enjoyable... Thanks Lee! ( )
  loubigfish | Aug 17, 2013 |
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Author nameRoleType of authorWork?Status
Lee Iacoccaprimary authorall editionsconfirmed
Novak, Williamsecondary authorall editionsconfirmed
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Amazon.com Product Description (ISBN 0553050672, Hardcover)

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.


From the Trade Paperback edition.

(retrieved from Amazon Mon, 30 Sep 2013 14:01:39 -0400)

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The business man who brought Chrysler back from the brink of bankruptcy.

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