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Loading... Gut Feelings: The Intelligence of the Unconsciousby Gerd Gigerenzer
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will love Sign up for LibraryThing to find out whether you'll like this book. Particularly valuable for the critique of Kahnemann and Tversky's low opinion of intuitive judgements, eg 'Linda is a bankteller' vs 'Linda is a bankteller and active in the femist movement' - it is often judged that, given a typical description of 'Linda', the latter is more likely. This is not logical, if the 'and' is taken as a logical AND. But it clearly isn't taken this way in normal language. The question 'probable' is taken to mean 'plausible'. This is in fact totally rational. Also valuable for the description and application of the recognition heuristic and much else. (  )willnapier | Jun 22, 2009 |   After hearing this book described as the "science behind Malcolm Gladwell's Blink," I thought that it might be inaccessible and filled with jargon. Instead, I found that Gigerenzer directs his entertaining and controversial book to the average reader. His scientific study of intuition in decision-making is fascinating. Throughout the book he defends simple, unconscious thought processes (what we would call intuition), which are usually ignored in favor of complex formulas. For example, many scientists—and average people—believe that looking at and carefully weighing twenty factors will lead to a better decision than relying on only one or two factors. But as Gigerenzer illustrates, a basic evolutionary rule of thumb, like “one good reason is enough” often leads to better predictions than an involved multiple regression! Every chapter had something to surprise me. Besides offering an easy-to-read version of his scientific evidence, Gigenrenzer also provides some real world applications of his theories. I’d still like to read Blink and see how Gladwell draws upon or expands on Gigerenzer’s ideas. ( )anru | Aug 26, 2007 | rampaginglibrarian | Aug 22, 2007 | 0.024 seconds to build listing  no reviews | add a review
Amazon.com Product Description (ISBN 0670038636, Hardcover)An engaging explanation of the science behind Malcolm Gladwell’s bestselling BlinkGerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell’s bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes—processes that apply rules of thumb that we’ve derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function. In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples. (retrieved from Amazon Fri, 24 Apr 2009 07:58:12 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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