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Turn Signals Are the Facial Expressions of…
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Turn Signals Are the Facial Expressions of Automobiles (1992)

by Donald A. Norman

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Vicarious experiences vs Experience Economy vs Participation vacations.
We miss the event because we're too busy capturing it; and we miss it later because our technology (or our use of it) failed. Or, most likely, the technology no longer exists to 'read' the capture. Got any 8mm films of your wedding?
'Memory is a private experience. Whether our memory os an event is accurate or not, vivid or faint, we cannot share it with others exactly as we experienced it. RASHOMON.
Photography, for the right person, is no less intense and artistic than other forms of art. "the ones who examine and study every scene...using their artistic sense to plan each photograph.. intense concentration, a feeling of participation.
As we concentrate on one moment, or one part of the scene, our attention is drawn away from the whole, we become distracted.
This book was written in 1992 - no digital cameras for the general population, certainly no camera phones. But no DVDs or digital recorders (TIVO etc)- no backing up to the point you lost concentration.
-- It takes about 10 hours of work to transcribe an hour's worth of spoken speech
into a word-for-word transcription.
-- It takes about 10 hours of work to transorm ideas into a text that you can read in about an hour.
"Written and spoken speech are no different that we are ill-served by artifacts that too readily attempt to convert one into the other."
p. 12-13 accurately predict the DVRs many of us have attached to our TVs.
THE ARTIFACT IS BECOMING THE EVENT. ( )
  fringedbenefit | Sep 19, 2007 |
From water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.
  rajendran | Mar 5, 2007 |
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I went to a sixth grade play. It was a small play, at a small school.
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Amazon.com Product Description (ISBN 020162236X, Paperback)

From water faucets and airplane cockpits to the concept of ”real time” and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.

(retrieved from Amazon Thu, 14 Feb 2013 13:36:34 -0500)

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