Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway

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Becoming a category of one : how extraordinary companies transcend…

by Joe Calloway

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Info:	Hoboken, N.J. : J. Wiley, c2003.
Member:	JohnSherman
Collections:	Your library	Rating:
Tags:	mission, customer service, competitive advantage

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My friend, Mark True, recommended this book to me. I found it very easy to read and extremely thought-provoking. It's about how to set yourself apart in your marketplace by doing something that no one else is doing. I'd call it a must read for anyone looking to...well become a "category of one" company. (

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dlbough | Sep 15, 2008 |

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Amazon.com Product Description (ISBN 0471274046, Hardcover)

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn’t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.

(retrieved from Amazon Fri, 24 Apr 2009 07:58:03 -0400)

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