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Driven from Within by Michael Jordan
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Driven from Within

by Michael Jordan

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This is an abstract take on Michael Jordan's achievements. It is different from his other books because it allows other voices to speak along with Michael. The voices of his shoe designer, marketing specialist and agent are not often heard and rarely in such a natural unfiltered tone.
The voices tell stories about Michael from their perspective and not about his on court exploits but also about his presence and actions in such places as the board room, design office and at a restaurant.

This is not the retelling of the Michael Jordon story in a chronological order. It is a motivating story about his philosophy and values and how they made him successful off the court, in areas such as his shoe and clothing brand. ( )
  kasp1974 | Oct 29, 2008 |
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Amazon.com Product Description (ISBN 0743284003, Hardcover)

Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms.

His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business, and marketing.

In "Driven from Within," Michael makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court and into every facet of his life.

Nearly three years removed from his last turn as an athlete, Michael's 20th Air Jordan shoe has helped push Nike's Brand Jordan division to nearly $ 500 million in sales.

""Nothing of value comes without being earned, That's why great leaders are those who lead by example first.You can't demand respect because of a title or a position and expect people to follow. That might work for a little while, but in the long run people respond to the what they see.""

This is a book about the power of collaberation and teamwork, the awe-inspiring energy generated when people combine their creativity and passion, and a fearless desire to lead.

Whether waking at 6 A.M. to work out as a high school junior, or spending hours with legendary designer Tinker Hatfield on the intricacies f state-of-the-art shoe design, Michael Jordan has never wavered in his desire to be the best.

""It all started with an appetite to prove. Whether it was competing with my siblings or trying to get attention from myparents, I wanted to show what I could do, what I was capable of accomplishing. I wanted results, and I was driven to find out the best way to get them.""

Everyone knows the results. In "Driven from Within," Michael Jordan and those in his inner circle reveal the philosophy that makes it all happen.

(retrieved from Amazon Mon, 30 Sep 2013 13:25:01 -0400)

(see all 2 descriptions)

Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms. His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business, and marketing. In this book, he makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court and into every facet of his life. This is a book about the power of collaboration and teamwork, the energy generated when people combine their creativity and passion, and a fearless desire to lead.--From publisher description.… (more)

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