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Guerilla Marketing Excellence: The 50 Golden Rules for Business Success (edition 1994)
by Jay Conrad Levinson (Author)
Guerilla Marketing Excellence: The 50 Golden Rules for Business Success by Jay Conrad Levinson
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Amazon.com Product Description (ISBN 0749912987, Hardcover)Contains the 50 golden rules of successful marketing. The book takes readers a step beyond do-it-yourself marketing guides and examines the five basic truths that can make or break a company. The book is divided into four sections, to guide your thinking, your effectiveness, your marketing materials and your actions. Within these sections you will find advice on a wide range of topics, such as: introducing new products and services, honesty, entrepreneurial judo, the power of television, how to write winning headlines, employing guerilla gimmicks, marketing in a recession, and how to use marketing combinations in an increasingly competitive business climate.
(retrieved from Amazon Thu, 12 Mar 2015 18:06:51 -0400)
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