Amazon.com Product Description (ISBN 0321105311, Paperback)

Engaging and accessible to all students, Good Reasons is a brief, very readable introduction to argument by two of the country's foremost rhetoricians. By stressing the rhetorical situation and the audience, this rhetoric avoids complicated schemes and terminology in favor of providing students with the practical means to find "good reasons" for the positions they want to advocate to their audiences. Supporting the authors' instruction are numerous readings by professional and student writers. Good Reasons is distinctive in its emphasis on visual persuasion and the presentation of arguments in various media, including electronic media. It includes a thorough discussion of visual design and how good document design can support good reasons, as well as a unique introduction to arguments on the World Wide Web. Good Reasons is also distinctive in considering narratives as an important aspect of argument.