HomeGroupsTalkZeitgeist
This site uses cookies to deliver our services, improve performance, for analytics, and (if not signed in) for advertising. By using LibraryThing you acknowledge that you have read and understand our Terms of Service and Privacy Policy. Your use of the site and services is subject to these policies and terms.
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

BE Brands by Simon Hammond
Loading...

BE Brands

by Simon Hammond

MembersReviewsPopularityAverage ratingConversations
115,428,029 (4)None
Recently added byJawin

None.

None
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

BE Branding is a new way forward for brands struggling to get noticed in an ever more crowded marketplace.

BE Branding is based on a simple belief - that, to become a brand that is truly relevant to increasingly cynical, advertising literate consumers, companies can no longer afford to simply say they represent something, they have to BE that something. BE Branding helps brands provide genuine meaning to their customers - and allows them to avoid the commodity trap.

It’s the brainchild of Australian brand expert Simon Hammond.

Since its inception in 2000, The BE BRAND approach to business has transformed some of Australia’s biggest brands. Hammond suggests Australian business is lacking strong belief systems, leaving employees direction-less and without purpose.

Hammond poses that the biggest single opportunity for business in the first decade of the 21st century is to return to BEliefs. From the emergence of VirginBlue to the resurgence of Sportsgirl, to the ongoing success of brands such as BodyShop, Mambo and Australian Geographic, beliefs remain the clear point of difference at a time when the rational world is fast turning humans into over rational robots. If the set beliefs are relevant enough and emotive enough, people will demand to BElong. Not just internally, but externally, with unprecedented and irrational brand loyalty.

The BE Branding philosophy is helping change the culture of brands - giving staff a reason to re-engage and consumers the opportunity to re-consider.

This was a most interesting read - and there's a lot here I'll be applying in my own business. ( )
  Jawin | Jun 24, 2007 |
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series
Original language
Canonical DDC/MDS

References to this work on external resources.

Wikipedia in English (1)

Book description
Haiku summary

No descriptions found.

"In this powerful new blueprint for the future of customer-centric businesses, Australia's foremost creative brand thinker, Simon Hammond, uses popular culture observations, consumer behaviour insights and twenty years practical experience working with top brands to suggest a simple but bold new way for creating great brands. Brands that excite and connect with people. Brands that become the new heroes in everyday life. The bottom line is clear - businesses must stop saying what they are and start BEing something customers want. This is where BE branding comes in - a three-step philosophy that can radically change the future for companies, products and even people. BE brands are brands with BElief that consumers want to BElong to and that bring about wonderful, loyal, emotional BEhaviour. Best of all, Hammond not only reveals the easy three-step BE guide for business transformation, but he also names Australia's tiop twenty brands, exposing what you can learn from these powerhouses." -- back cover.… (more)

Quick Links

Popular covers

Rating

Average: (4)
0.5
1
1.5
2
2.5
3
3.5
4 1
4.5
5

Is this you?

Become a LibraryThing Author.

 

About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 130,259,568 books! | Top bar: Always visible