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Loading... The Emperors of Chocolate: Inside the Secret World of Hershey and Mars (edition 2000)by Joël Glenn Brenner (Author)
Work InformationThe Emperors of Chocolate: Inside the Secret World of Hershey and Mars by Joël Glenn Brenner
   Read These Too (358) No current Talk conversations about this book.  Katya0133 | Jul 14, 2023 |    ) Bricker | Oct 31, 2014 | And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water! I just wish there were books as well-researched and well-written as this one on lots of other industries, too! (  ) J.Green | Aug 26, 2014 | And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water! I just wish there were books as well-researched and well-written as this one on lots of other industries, too! ( ) J.Green | Aug 26, 2014 | And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water! I just wish there were books as well-researched and well-written as this one on lots of other industries, too! ( ) J.Green | Aug 26, 2014 | no reviews | add a review
Notable Lists
Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world. No library descriptions found. |
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 Google Books — Loading...GenresMelvil Decimal System (DDC)338.76641530973Social sciences Economics Production Business Enterprises By Industry Chemical TechnologyLC ClassificationRatingAverage: (4.04)
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Wikipedia in English (5)
1
- Everyone in the Mars family needs therapy.
- Mars doesn't make many candies with peanut butter because the current generation of leaders grew up in England and they don't like peanut butter.
- Every candy company makes chocolate differently and the residents of those countries have become used to the chocolate they make.
- Prior to WWII, adults didn't eat much candy. (