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Long Tail, The, Revised and Updated Edition: Why the Future of Business is… (original 2006; edition 2008)

by Chris Anderson

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3,035801,871 (3.87)16
Member:rayallen83
Title:Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Authors:Chris Anderson
Info:Hyperion (2008), Edition: Rev Upd, Paperback, 288 pages
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The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson (2006)

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Showing 1-5 of 68 (next | show all)
Not worth reading the whole book. Two stars for small fraction that is worth reading. ( )
  johnclaydon | Feb 12, 2014 |
Did not finish. Meh. Why did I even download this? I'm not interested in marketing or finance or business. ( )
  lesmel | Apr 11, 2013 |
I'm sure five years ago this would have been more revolutionary to me but now it's more of an industry standard, the long tail. It was interesting to see how Anderson formulated the long tail, it's development as an economic trend for pop culture. It's also a good example of how quickly online technology is changing. At the publication YouTube was an infant and now it's exploded in terms of mainstream and "long tail" content. Also Facebook is not mentioned, only MySpace. Oh the times, they are a-changing. ( )
  akmargie | Apr 4, 2013 |
I found this something like a scrapbook of impressions, facts and notes taken on a journey of discovery with Anderson as a sort of Lewis and Clark of the post 2000 internet world.

He details the main perceived features of a giant unexplored continent based on fast personal computers, broadband internet, mass publishing and search in what he calls the "Long Tail", something that was always there, but previously too difficult to access.

The book has a sketchy nature but he makes it clear that we are participants in the first stages of this exploration, and that he is not writing history after the event. Google, Apple, Amazon etc. are all making prosperous paths through a whole new world of possibilities but not really knowing where it all leads.

I have to give this book 5 stars for the best shot yet at explaining these remarkable events and showing how radical they really are. ( )
  Miro | Apr 9, 2012 |
A good read, and essential for anyone interested in how the rise of the internet and digital 'surrogacy' has and will change the landscape of business and economics.

For my review, read here:- http://digisqueeb.blogspot.com/2012/02/from-shelf-longer-long-tail-by-chris.html ( )
  Ludi_Ling | Mar 11, 2012 |
Showing 1-5 of 68 (next | show all)

The real novelty of Anderson’s book is not his thesis but its representation in the form of a neat, readily graspable picture: the long-tail curve. For decades, economists and scientists have been using this graph, which is formally known as a power-law distribution, to describe things like the distribution of wealth or the relative size of cities. By applying the long tail to the online world, Anderson brings intellectual order to what often looks like pointless activity.
added by mikeg2 | editThe New Yorker, John Cassidy (Jul 10, 2006)
 
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Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.

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