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Long Tail, The, Revised and Updated Edition: Why the Future of Business is… (original 2006; edition 2008)
The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson (2006)
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Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.
(summary from another edition)
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