In a nutshell: the digital economy has made possible to take advantage of niche products in a unprecedented way. Products that don't sell enough don't make it to the stores because stores have limited shelf space. In the Web however, products don't need shelfs. Combine this with low delivery costs and the way to sell only a few of an imense variety opens up. ( )

A great book, rich with new ideas and examples. This is one of the few business books worth reading. ( )

Chris Anderson does a nice job of introducing some key concepts that are redefining business in the Internet era. As he says "The era of one-size-fits-all is ending, and in its place is something new, a market of multitudes". In this world the ability of the Internet to give customers access to a vast (and rapidly growing) array of choices is changing not just how they buy but what they buy. The book has some solid research on how companies, both pure Internet retailers and mixed offline/online retailers are adapting to this world. The book discusses everything from Sturgeon's Law ("ninety percent of everything is crud") to the "98 percent rule" (98% of anything sold online will have at least occasional sales even if the online catalog is 40 times the offline one).
The book covers how hits have dominated in the past century and how niches will dominate in this one. It also gives some general suggestions as to what you can do about it although it does somewhat leave you hanging in terms of specific advice for how to do marketing, build information systems etc in this brave new world.
Thought provoking and compelling. ( )

Fun read. It has a great perspective on the power of the web. ( )

If you have studied Economics before, then some of the book has known stuff like a Lotka curve. Many books are not best-sellers, however now we have a way of getting those books that before were difficult to find. All in all the best-sellers are everywhere as before, but your taste for a certain subject can now be rewarded in e-commerce, when you really get exactly that special book, DVD or any other item you were looking for for ages.
This book is especially recommended for those interested in Economics, society and the last changes caused by Internet. ( )