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Loading... Actionable Web Analytics: Using Data to Make Smart Business Decisionsby Jason Burby
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Amazon.com Product Description (ISBN 0470124741, Paperback)Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.(retrieved from Amazon Fri, 24 Apr 2009 07:58:16 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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