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Deluxe: How Luxury Lost Its Luster (2007)
by Dana Thomas
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Amazon.com Product Description (ISBN 0143113704, Paperback)
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
(retrieved from Amazon Mon, 30 Sep 2013 13:20:31 -0400)
Documents how luxury goods have been transformed by a shift from exclusive distribution practices by quality-minded family businesses to mass production by profit-minded big corporations, examining how today's methods have had a negative impact.
An edition of this book was published by Penguin Australia.
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