Great insight into successful people. Innovative and inspiring. Always something to learn from Mr. Godin. I highly recommend ( )

Seth Godin decided to do something remarkable.

He thought, "Why not publish a book written by 33 people that doesn't make a dime of profit?"

Why not?

The result is The Big Moo, an anthology of 72 short, pithy essays covering everything from a list comparing big companies vs. startups, to a lesson on leadership learned in a redwood forest, to what a Colorado roofer did right, to what a local print shop did wrong.

The chapters bounce around all those topics and more, but all relate to the core idea of being remarkable. Godin defines remarkable, in business or personal life, as doing something not good, and not perfect, but that stands out, that causes people to start talking, "remarking" about it. In other words, not only do you have to stand out (as he wrote about in a previous book The Purple Cow), but you have to do something really out of the ordinary, remarkable, a.k.a. "The Big Moo." He says that the real challenge before us is to do something truly remarkable with our work and our lives. The Big Moo doesn't pretend to be a step by step guide to guaranteed remarkability, but instead is a freewheeling brainstorming session to whet your appetite and spark your creativity toward creating your own remarkable life.

The book itself is the prime example of doing the remarkable. The editor, Seth Godin, approached 32 people, some famous like Tom Peters and Guy Kawasaki, and others famous only to the people they have impacted. He asked them to contribute material to the book for free, with the agreement that all the book's profits go to charity. On top of that, all the material is anonymous, so that you're not sure who wrote which chapter. Remarkable.

How I received the book is an example of the ripple effect of remarkability that Godin is aiming for. My copy came from Glen Tullman, the CEO of Allscripts. When his company read the book, they asked the question, "What can we do remarkable?" The result of asking that question is a new collaborative initiative that Allscripts has launched that will provide the ability for every physician in America to use electronic prescription prescribing completely FREE, which is absolutely unheard of. Now that's remarkable.

The Big Moo is a quick and fun read, sure to give you some good food for thought for your own remarkable life. ( )

Seth Godin is a marketing genius. But, you don't need me to tell U that! The book helped me. As a type-A cardiothoracic Rn going into the arts and writing my book, I had a hard time trying not to be perfect and allowing myself to just be for full expression and truth. Mr.Godin's book addressed the syndrome I was going through...seeking perfection.
http://adriennezurub.typepad.com ( )